I had the opportunity to chat with Bill Snider this weekend. Bill is the director of the Asia Pacific Media Ministry (APMM), which touches millions of people every year through various movies, television shows and DVDs. The key to Bill’s success is found in his process of training nationals in media and storytelling techniques.
When you first meet Bill, you don’t see him as a media mogul who manages numerous productions in various countries using languages you can’t even pronounce, but rather you see a humble man who insists that God has given him an incredible privilege of encouraging media nationals to reach the lost in their own countries.
Most missionaries I met while I was growing up seemed to lack the skill needed to take advantage of the modern media of the day – The 16mm projector. Once VHS came into vogue, some missionaries got the hang of it, but their content didn’t take advantage of the latest techniques or equipment.
Bill on the other hand has been at the cutting edge of media for the past 34 years. First starting out in Christian radio before it was cool, to now providing digital mp4 players throughout Mainland China. The device looks just like a cell phone and incorporates the Bible, teaching materials, worship music and much more – all for $27.
Being on the cutting edge of media allows Bill to rapidly reach teens through the internet in various languages and countries with vital information that helps each person reach and teach another about Christ. This new evangelistic process empowers teenagers to make a difference in their own communities.
And, with authenticity and transparency becoming a chief cornerstone of the millennial generation, Bill’s team is on the cutting edge of providing the necessary training and outreach tools they need to inspire a curious heart to find Jesus. Bill and the team at APMM are playing a major role in reaching the 360 million people who are connected on the Internet in China.
It’s no wonder that Bill and I were smiling ear to ear when we reconnected. As his friend, I couldn’t be happier for him making such a significant difference in our world. Whether it is film, television, the Internet, DVDs, or mp4 players, Bill is helping millions of people find the One who can change their lives forever.
In my book, that makes Bill one of the wealthiest men I know.
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